Logos & Branding
Your logo is the face of your business – let’s make it good!
A great brand identity is memorable, versatile, and relevant to your business’s unique story and offerings.
So, what makes a brand identity anyway? A brand identity is made up of a logo and any coordinating visuals which help differentiate your company from other companies in the market. When done well, a brand identity can help attract your target audience and increase overall awareness.
Your logo is the face of your business and one of the most important aspects of your brand identity. Let us help you achieve a professional look with a thoughtfully designed logo. At MaryZDesigns, we offer several different logo packages to suit a variety of needs and budgets. Allow us to use our expertise to create an effective logo for your small business.
Why is a great logo important?
Well, a great logo is important for a number of different reasons.
First, a great logo makes a great first impression. Your logo is one of the first things to be noticed in advertising and on your website, business card, uniform, service vehicle, etc. You want your logo to help people to see your business as professional and trustworthy right away.
Also, a great logo conveys confidence and reliability. A strong, polished brand identity helps people see that you mean business!
Finally, a great logo helps you stand the test of time. You want it to become a recognizable symbol which drives business. It shouldn’t be changed often, as you want the public to be able to see it and associate it with you. This also helps create a familiar and seemingly dependable image.
Is the logo all that goes into a brand identity?
No, not necessarily. A complete visual identity includes the logo and coordinating pieces such as business cards, brochures, a website, and more. To help you with this, many of our logo packages include a complimentary branding guide outlining the coordinating colors and fonts used in the brand identity. The guide will help you create a cohesive look throughout your website, marketing materials, social media, vehicle graphics, signage, and more. We recommend using MaryZDesigns for all your branding needs, but the guide can be given to printers, marketing agencies, sign shops, and other professionals to save time and hassle while creating branded materials for your business.
How do I know when it’s time to rebrand?
When you look at your logo or current brand identity ask yourself, “Does this still speak to who we are, what we offer, and who we serve?”. If the answer is “Definitely not!” or “I’m not sure.”, we can help you evaluate your current brand identity and discuss the best plan of action. Sometimes, that can mean making simple tweaks to upgrade your current look. If that’s not enough, we can do a full redesign. Either way, we will be delighted to help you create the perfect brand identity for your business.
Our logo packages are affordable, professional, and easy to get started with.
We approach each branding project with creativity and attention to detail so your new visual identity will be something to be proud of! We have developed effective brand identities for a variety of clients from many different industries. We are here for all your branding needs, whether you are designing a new brand or redesigning your current brand. See what we have done for other small businesses like you!
